MRNM Crowned 2024 Miss Rodeo America

Emma was crowned as Miss Rodeo America 2024 on Sunday, December 10th at the South Point Hotel and Casino.
The 24 year-old from Santa Fe represented her home state at the Miss Rodeo America Pageant as the 2023 Miss Rodeo New Mexico, becoming the 3rd from her state to hold the coveted national title.
After graduating with honors from Cornell University, Emma worked as a commodity risk management analyst in Kansas City before moving back to the Southwest where she worked as a diagnostic technical specialist in the animal health industry. In her spare time, she enjoys rodeoing, showing ranch riding and reined cow horses, weightlifting, and working with 4-H and youth rodeo organizations. In the future, she plans to attend law school and pursue a career representing producers to ensure sustainability of the agriculture industry. Outside of the rodeo and agricultural arenas, foster children and children who face less fortunate circumstances as they try to learn who they are in the world have always held a special place in her heart.
The Landstrom’s Black Hills Gold crown is accompanied by more than $20,000 in educational scholarships and prizes including a wardrobe of Wrangler jeans and shirts, an assortment of Montana Silversmiths jewelry, and a selection of Justin Boots and Greeley Hat Works hats.
In addition to the title, Emma earned the Written Test, Personality and Horsemanship Awards.
This year, thirty-one contestants represented their states in the weeklong national pageant consisting of a horsemanship competition, a written test on equine science and rodeo knowledge, extensive interviews, extemporaneous speaking, and a fashion show. The top five contestants – from Oklahoma, Texas, Mississippi, New Mexico, and Washington – each answered a question about what Miss Rodeo America represents and how she would relate that to someone who was not familiar with the organization.
During her reign as the official representative of the Professional Rodeo Cowboys Association, Emma will travel around 50,000 miles and appear at nearly 100 rodeo performances, as well as make appearances at schools, civic groups and other special events in order to educate the public and create awareness about the sport of rodeo, its sponsors, and its opportunities.
Emma will also serve as a spokesperson at a variety of promotional events and model in commercial advertisements for western clothiers, publications, sponsors and other service providers to the western
industry.
As Miss Rodeo America 2024, Emma will begin her duties by attending press conferences immediately following her coronation and spend the remainder of the Wrangler National Finals Rodeo presented by Teton Ridge attending appearances with Miss Rodeo America 2023, Kennadee Riggs of Arizona. She will be introduced for the first time in the Thomas & Mack Center during the third performance of the WNFR tonight, Sunday, December 10th.
Photo Provided by Sherry Smith Photography sherrysmithphotography.photoreflect.com